These Days, Everyone's an Expert
I conducted research on how to produce a compelling blog that attracts readers. It did not occur to me that the answer I sought melded with the question I asked, that the advice I would receive regarding blogging would come from bloggers themselves. Try doing the search yourself and you’ll discover that results will contain, except for a few exceptions, links to blogs. I've read some of the blogs on blogs. I harbored the belief that the blogs written by bloggers influential enough to obtain precious real estate on the first page of a Google results return must possess some expert knowledge on blogging. However, in perusing the articles, I found the bloggers relied on information which to me seems self-evident and lacking any real insight. For example, some blogs advise writing about what you know. This sounds like profound advice, the kind that once you hear it, you slap your forehead and exclaim, "Of course!" However, this clich...